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MISSION: 2030 PLAYBOOK

By 2030, ALL students will take a one semester personal finance course before graduating from high school.

We have our work cut out for us. In 2020, just 18.0% of U.S. public high school students (1 in 5) took at least a semester-long personal finance course that was required for graduation (the "Gold Standard").

 

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Advocacy Essentials

Your 5 Advocacy MUST DO Activities

1. Got Finance?

Gold, Silver, or Bronze?
State Diagnostics from PF Experts
National Research & Policy Papers
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State Legislation Pocket Guide
Components of Successful Legislation

2. Effective Goal Setting

My FinHero Journey & SMART Goal Protocol
Exemplar Advocate Goals
Teacher-Advocate Case Studies

3. Leveraging Stakeholders

End-of-Course Student Survey
Marketing Posters to Boost Enrollment
[Student Project] Create a PSA Poster - Take Personal Finance
View More...
Universal Financial Education Survey
Gatekeepers in School/District/State FinEd
Engaging Students in Advocacy
Engaging Parents in Advocacy
Engaging Fellow Teachers in Advocacy

4. Making Your Pitch

Personal Finance Elevator Pitch
School Board Pitch Template
Petition for PF Graduation Requirement
View More...
Anticipating & Overcoming Objections
Letter Template to Administrator
Letter Template to Lawmaker

5. Maintaining Success

Contributing Your Expertise
Maximizing Media Relations

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Our mission is to revolutionize the teaching of personal finance in all schools and to improve the financial lives of the next generation of Americans.

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