Question of the Day: How many people use LinkedIn worldwide?

Apr 06, 2021
Question of the Day, Career

Answer: 783 million users worldwide


  • What is LinkedIn and how can it help you with the job search?
  • Why is it important to note how many professionals are online using LinkedIn?
  • Networking and searching for a job have changed over time. How do you think technology will continue to affect your career journey?

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (Sprout Social):

LinkedIn demographics and usage

  • # of total users: 738 million
  • Largest age group: 46-55
  • Gender: 51% male, 49% female
  • 63% of LinkedIn users access the network monthly, and 22% weekly.
  • Conventional wisdom might say that LinkedIn exclusively caters to an older audience, but millennials make up about one-fourth of the platform.
  • Over 70% of LinkedIn users live outside of the U.S., presenting opportunities for businesses and brands looking to grow their international audience.


Want a LinkedIn activity to use with your students (even if they are under 16)? Check out the NGPF Activity CREATE: A LinkedIn Profile


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About the Author

Mason Butts

After graduating from UCLA with a Master's in Education, Mason spent 5 years as a science educator in a South Los Angeles public high school. He is committed to supporting the holistic growth of all students and empowering them to live a life of relational, academic, and financial success. Now settled in the Bay Area, Mason enjoys facilitating professional developments and partnering with educators as they prepare students for a bright financial future. When Mason is not building curriculum or planning a training, he can be found cycling, trying new foods, and exploring the outdoors.