Feb 17, 2023

NGPF Podcast: Jenny Nicholson and Jade Norwood, Creative Minds Behind Crypto Craze

Listen to this week’s podcast for a behind-the-scenes look at how NGPF’s newest Arcade game, Crypto Craze, was created.

Jenny Nicholson, Creative Lead, and Jade Stoner Norwood, Game Designer and Copywriter, join us on the NGPF Podcast to tell us about the creative process behind Crypto Craze.


  • 0:00~1:32 Introduction
  • 1:32~2:40 Jenny and Jade’s backgrounds
  • 2:40~4:42 Designing Crypto Craze
  • 4:42~7:08 Jenny’s personal experience with crypto
  • 7:08~8:19 Creating FOMO in the game
  • 8:19~18:54 Behind the scenes look on how the game is created
  • 18:54~21:04 How FTX impacted the game
  • 21:04~23:09 Ideas for future ideas
  • 23:08~24:35 Conclusion 



  • “Our secret sauce we always have had is that we never start with what we want kids to know but we always start with trying to figure out why they would care.” -Jenny Nicholson
  • “People lost millions in the FTX crash but there are also millions of dollars in Bitcoin that people that are just sitting there because people have forgotten the private key to get in their wallet, they don't know their seed phrase, they can't get the money out.” -Jade Norwood

About the Authors

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

Ren Makino

Ren has been working part-time at NGPF since 2014, interning through high school and college. With his knowledge growing alongside NGPF, after graduating from college in 2020, he joined the team to work full-time. He is also the producer of the NGPF podcast. During his free time, he likes to try out coffees from different roasters across the world.

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