Oct 12, 2022

Question of the Day [Hispanic & Latinx Heritage Month]: In addition to being top-selling soft drinks, Coke and Pepsi also share this distinction when it comes to their corporate leadership.

NOT the answer: Have been led by CEOs who shared their company's secret formulas for their famous beverages.  

Answer: Both companies have been led by Hispanic CEOs:

  • Roberto Goizueta was CEO of Coca-Cola from 1980 to 1997
  • Ramon Laguarta has been CEO of Pepsico since 2018

Questions: 

  • What are the skills that you need to lead a company like Coke or Pepsi? What do you think are their biggest challenges they face in the future?
  • If you had the chance to interview Mr. Laguarta for a school project, what is one question that you would ask him?

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (Al Dia):

Hispanics are at the helm of more major companies than ever. Hispanics are the Chief Executive Officers (CEO) at sixteen of the companies on the S&P 500, according to research provided by the Latino Corporate Directors Association (LCDA). That's the most ever at one time, according to Monique Navarro, LCDA’s public affairs officer.

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Only a few more days left for Hispanic Heritage Month...here's NGPF resources to celebrate this month. 

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There are more than 600 Questions of the Day available in the NGPF QoD Library

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

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