Apr 22, 2024

Question of the Day: What type of item is returned most often when purchased online?

What kind of online purchases are most commonly sent back?

Answer: Clothing


  • What factors could contribute to the high return rate of items in this chart?
  • How can online retailers address the high return rates in specific categories?
  • Reflect on the environmental impact of high return rates in online shopping. What could be the consequences of such consumer behavior?


Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.


Behind the numbers (Statista):

"When asked about "Most returned online purchases by category", most U.S. respondents pick "Clothing" as an answer. 24 percent did so in our online survey in 2023."


Check out the NGPF Consumer Skills unit for more!


Returns are not really free as you will discover in this Planet Money podcast, No such thing as a free return. 

About the Author

Ryan Wood

Ryan grew up with and maintains a love for learning. He graduated from the University of Wisconsin-Green Bay with a degree in Business Administration and worked in sports marketing for a number of years. After living in Texas, Colorado, Tennessee, and Minnesota, the call of education eventually brought Ryan back to his home state of Wisconsin where he was a Business and Marketing teacher for three years. In his free time he likes to spend time with his wife and daughter, play basketball, read, and go fishing. Now with NGPF, Ryan is excited to help teachers lead the most important course their students will ever take.

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