FinCap Friday: Financial FOMO
NGPF's FinCap Friday is back for the 2021-2022 school year and we're kicking things off with our favorite, brand new unit: Behavioral Economics! With the fall fast-approaching, countless articles, news and media coverage is focusing on FOMO - the fear of missing out.
At the early stages of the pandemic, FOMO died down because it's hard to feel jealous of someone stuck quarantining at home. Now that people are beginning to feel more comfortable socializing and traveling, FOMO is back in full effect! This episode examines how companies are triggering FOMO in potential customers as a digital marketing strategy. Check it out below:
If you're short on time, try our simplified No Tech version, containing embedded questions right in the slide deck!
Check out all of our FinCap Friday episodes here. They're not date-dependent so any of the 120+ in our catalog dating back to August 2018 may work throughout the coming year!
BIG NEWS: NGPF is partnering with Kahoot! to bring you all the best personal finance quizzes for your financial education class! Click here to check out the NGPF partner page on Kahoot! Academy.