Chart: Why Do Millenials Switch Checking Accounts?

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Jan 28, 2015
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Question of the Day, Research, Checking Accounts, Payment Types, Chart of the Week

A good chart to use while discussing the factors that are important (hint:  consumers don’t like fees!) in selecting a checking account (from the Financial Brand):  

millennial_reasons_for_opening_checking_accounts-565x657

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Check out the NGPF Lesson:  Beware of Checking Fees

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

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