Question of the Day: What matters most to teens when making a clothing purchase: Brand, Price or Quality?

Oct 06, 2021
Question of the Day, Career, Employment


Note: Teens ranked on 1-5 score with 1 being the most important. 


  • Which of these factors matter most to you when making a clothing purchase? Why? 
  • Would you have given a different answer if you were asked this question 5 years ago? 
  • How would your answer change if considering a food purchase instead of clothing? 

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (Piper Sandler Teen Study p.76):

We asked teens to rank what matters most to them when making a clothing purchase. Quality received the highest average score at 1.8. 


Clothing is one of the largest budget items for teens. How much does the typical American household spend on clothing and other items? This Data Crunch has the answers. 


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About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.