Feb 07, 2024

Question of the Day: What percent of people consider themselves to be conscious consumers?

How many people do you think are mindful of the impact their spending has on the world around them?

Answer: Around 58%

A set of dominos lined up in a row.Photo by Tom Wilson on Unsplash


  • What does being a “conscious consumer” meant to you?
  • How do you think conscious consumerism impacts personal finance decisions?
  • Reflect on your own purchasing habits. Do you consider yourself a conscious consumer? Why or why not?


Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.


Behind the numbers (bizwomen):

"Four in 10 Millennials have prioritized shopping with Black- and POC-owned businesses over the past year.

That’s one of the findings from TD Bank’s annual Consumer Spending Index, which revealed 58% of Americans consider themselves conscious consumers.

That belief was most prevalent among Millennials: 62% of that generation said they’re conscious about where they shop and the products they buy, prioritizing local, sustainable or ethically sourced products."


Check out NGPF's Consumer Skills unit to help sharpen your students' financial decision making skills.


RESEARCH: How Ethical are the Products You Use? is another opportunity to let your students reflect on ethical consumerism.

About the Author

Ryan Wood

Ryan grew up with and maintains a love for learning. He graduated from the University of Wisconsin-Green Bay with a degree in Business Administration and worked in sports marketing for a number of years. After living in Texas, Colorado, Tennessee, and Minnesota, the call of education eventually brought Ryan back to his home state of Wisconsin where he was a Business and Marketing teacher for three years. In his free time he likes to spend time with his wife and daughter, play basketball, read, and go fishing. Now with NGPF, Ryan is excited to help teachers lead the most important course their students will ever take.

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