Activity idea: What makes a "perfect" marketing video?

Oct 30, 2019
Advertising, Behavioral Finance, Video Resource

For this activity idea, your students take on the role of marketing experts. After gaining some knowledge about the elements of a "perfect" marketing video, they watch 3 videos and gauge their effectiveness. 

Here's the idea:

  • Review this infographic and identify the six elements of a "perfect" marketing video. 
  • Watch these three videos looking for each of the six elements (here's a graphical organizer for students to jot down their impressions)

Video #1

Video #2

Video #3












About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.