Category: Advertising

Question of the Day: Which tech company would you miss most if it disappeared?

|
Mar 09, 2020
|
Question of the Day, Advertising
Answer: Google   Questions: How would you answer this question? Why? Describe the costs/benefits of each of the three companies on this list that you would miss the most? How many of the companies on the list provide products that are free? How do they make money?  Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom. Behind the numbers (The Verge) The news for tech companies isn’t all bad. Americans believe that Google, Amazon,...

Interactive Monday: Can you draw these logos from memory?

|
Mar 01, 2020
|
Interactive, Advertising
Hat tip to Yanely for pointing out this site: neal.fun that has several fun interactives on it.  This week's interactive is all about corporate logos and your ability to draw them from memory.  Your students are given a blank palette and asked to draw a logo from memory. Note that several of the logos are multi-color which you can discover when you click on the color circle in the bottom left. Here's the first example (out of 12): Questions: Of the 12 companies, how many of their...

Hook Students with Commercials in the Classroom! by Renee Nelson

|
Feb 10, 2020
|
Advertising, Featured Teachers, Behavioral Finance
Thanks for Renee Nelson, an NGPF Fellow teaching at KIPP NYC Prep High School in the Bronx, for submitting this guest blog post: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -  It only takes thirty to ninety seconds to get someone’s attention and to convince them to make a big purchase or persuade them to try something new. Wrap your mind around that fact because it hasn't ever gotten the recognition it deserves. There’s only one category in the Primetime...

Chart of the Week: Largest Advertisers in the U.S.

|
Feb 04, 2020
|
Advertising, Chart of the Week, Purchase Decisions
Hat tip for Kareem for highlighting this chart.  You might know think advertising is a big market. This chart shows you exactly how big it is and breaks it out by sector.  Question: What are the reasons that companies advertise?  Which company's ads do you tend to see most frequently from the list above? Where do you see their ads (physical world, TV, digital world) Which three companies spend the most on advertising? What types of products do each of them sell (may require some...

Question of the Day [Updated]: What's the average cost of a 30 second Super Bowl ad?

|
Jan 28, 2020
|
Question of the Day, Advertising, Behavioral Finance
Answer: Low to mid-$5 million range Here's an extended cut of an ad (2:30) that is likely to catch a lot of attention on Sunday: What is this specific advertiser trying to accomplish in this commercial? What do you they want you to remember about their brand?  In an era with so many streaming services that have trained consumers to watch shows without any ads, why do advertisers spend so much on Super Bowl ads?  Which types of companies do you think benefit the most from their Super...

Ed Puzzle Thursday - Get ready for Cyber Monday

|
Nov 20, 2019
|
EdPuzzle Thursday, Advertising
  In this week's EdPuzzle video from the PBS Series Two Cents, your students can learn and answer questions about "How Retailers Stalk You Online" to effectively target ads, and what you can do to minimize the impact on your wallet!     Interested in more EdPuzzle videos? Visit our Video Library and type in "EdPuzzle" into the search bar at the top to view the rest of our EdPuzzle videos!  Note: You do NOT need to create an account to ACCESS EdPuzzle videos....

Activity idea: What makes a "perfect" marketing video?

|
Oct 30, 2019
|
Advertising, Behavioral Finance, Video Resource
For this activity idea, your students take on the role of marketing experts. After gaining some knowledge about the elements of a "perfect" marketing video, they watch 3 videos and gauge their effectiveness.  Here's the idea: Review this infographic and identify the six elements of a "perfect" marketing video.  Watch these three videos looking for each of the six elements (here's a graphical organizer for students to jot down their impressions) Video #1 Video #2 Video #3  ...

QoD: Can you identify the brands associated with these marketing slogans?

|
Apr 17, 2019
|
Advertising, Question of the Day
We are exposed to brands and slogans on a continual basis in our lives. See how many of these brands associated with these marketing slogans that your students can come up with.  --------------------  Can you identify the brands with these popular marketing slogans that are anagramed?  (Idea from Morning Brew, fun time creating my own) Example: Please don't squeeze the RICH MAN --> CHARMIN America runs on KIN DUN Just DOT I Breakfast of MACHO PINS Melts in your mouth, not...

Video: The Influence of Influencers

|
Feb 17, 2019
|
Advertising, Video Resource, Budgeting, Behavioral Finance
From Reuters:  Questions: Do you follow influencers on any of the social media platforms?  What makes you decide whether to follow a specific influencer? Have you ever bought anything that an influencer recommended on social media? Explain.  Why do you think that influencers are more effective than traditional advertising?  ------------------- Related content: Question of the Day; A YouTuber with over 1.4 million views a month can expect to earn about _____________ in...

Question of the Day: What's the average cost of a 30 second Super Bowl ad?

|
Feb 03, 2019
|
Question of the Day, Advertising
Answer: Over $5 million Thanks to Beth Tallman from reminding me about the opportunity to use the Super Bowl to bring advertising into the classroom.  Questions: How would you describe the trend in the chart showing how the price of a 30 second ad has changed? In an era where streaming services like Netflix and Hulu are increasingly replacing cable TV, why do you think that the Super Bowl continues to be so valuable for advertisers?  Why do you companies spend so much to advertise on...

In This Month's Edition of "If it sounds too good to be true..."

|
Dec 18, 2018
|
Advertising
Brought to you by Robinhood: My inbox filling up last Thursday with the news that Robinhood, the no-fee broker, was now offering a savings and checking account earning 3.0%. Well, it wasn't really offering a checking and savings account, at least not yet. You could give them your email address and you would presumably be notified when these accounts were available. A quick scan of depositaccounts.com leads to the discovery that the best savings and checking products (the 1%ers) were...

Question of the Day: Can you guess the company behind these logos?

|
Nov 20, 2018
|
Advertising, Question of the Day
Answer:  Starbucks MasterCard Coca-Cola Google Questions: How many times a day do you think you see company logos?  List all the places in a typical day that you are bombarded with advertising.  Why is it important for companies to have a logo that most people recognize? Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom. ------------------ Check out this NGPF activity which has your students analyze...

Chart of The Week: TV Viewing Habits (By Age)

|
Sep 18, 2018
|
Chart of the Week, Advertising
Questions: Which age groups have seen the sharpest drop in time spent watching TV? What are your video viewing habits? What's the percent of time that you spend watching Live TV, Smartphone, On-demand TV, Computer and/or Tablet?  What do you think are the reasons that most young people are watching a lot less TV?  Given the trends in this chart, what do you expect will happen by 2020 in terms of time spent watching TV for 12-17 year olds?  ----------------------  Looking...

Videos: Brain Games Related to Money

|
Jun 21, 2018
|
Behavioral Finance, Video Resource, Investing, Advertising, Financial Scams
I was just introduced to this National Geographic TV show called Brain Games. We watched an episode today and I am hooked. What makes it compelling? It requires active participation on the part of the viewer and provides a heavy dose of behavioral finance. I am queuing up this list to binge watch one lazy summer afternoon (does that exist?), but thought I would share ahead of this weekend in case someone else :) was motivated to send me a few discussion questions (tim@ngpf.org) that they would...

Question: What percent of the time do people click the first item on Google search results page?

|
May 30, 2018
|
Research, Question of the Day, Advertising, Behavioral Finance, Purchase Decisions
Answer: 24% (mobile) - 32% (desktop) Legend: CTR = Click through rate  Questions: Describe your search habits when looking for info for a school project and how many links you typically click on.  What are your search habits when looking to purchase an item? Do you search on a specific website or search from a general search engine (e.g., Google or Bing)?  What are advantages/disadvantages of limiting your search to the first 4-5 items from a Google search?  Click here for...