Category: Advertising

QoD: Can you identify the brands associated with these marketing slogans?

|
Apr 17, 2019
|
Advertising, Question of the Day
We are exposed to brands and slogans on a continual basis in our lives. See how many of these brands associated with these marketing slogans that your students can come up with.  --------------------  Can you identify the brands with these popular marketing slogans that are anagramed?  (Idea from Morning Brew, fun time creating my own) Example: Please don't squeeze the RICH MAN --> CHARMIN America runs on KIN DUN Just DOT I Breakfast of MACHO PINS Melts in your mouth, not...

Video: The Influence of Influencers

|
Feb 17, 2019
|
Advertising, Video Resource, Budgeting, Behavioral Finance
From Reuters:  Questions: Do you follow influencers on any of the social media platforms?  What makes you decide whether to follow a specific influencer? Have you ever bought anything that an influencer recommended on social media? Explain.  Why do you think that influencers are more effective than traditional advertising?  ------------------- Related content: Question of the Day; A YouTuber with over 1.4 million views a month can expect to earn about _____________ in...

Question of the Day: What's the average cost of a 30 second Super Bowl ad?

|
Feb 03, 2019
|
Question of the Day, Advertising
Answer: Over $5 million Thanks to Beth Tallman from reminding me about the opportunity to use the Super Bowl to bring advertising into the classroom.  Questions: How would you describe the trend in the chart showing how the price of a 30 second ad has changed? In an era where streaming services like Netflix and Hulu are increasingly replacing cable TV, why do you think that the Super Bowl continues to be so valuable for advertisers?  Why do you companies spend so much to advertise on...

In This Month's Edition of "If it sounds too good to be true..."

|
Dec 18, 2018
|
Advertising
Brought to you by Robinhood: My inbox filling up last Thursday with the news that Robinhood, the no-fee broker, was now offering a savings and checking account earning 3.0%. Well, it wasn't really offering a checking and savings account, at least not yet. You could give them your email address and you would presumably be notified when these accounts were available. A quick scan of depositaccounts.com leads to the discovery that the best savings and checking products (the 1%ers) were...

Question of the Day: Can you guess the company behind these logos?

|
Nov 20, 2018
|
Advertising, Question of the Day
Answer:  Starbucks MasterCard Coca-Cola Google Questions: How many times a day do you think you see company logos?  List all the places in a typical day that you are bombarded with advertising.  Why is it important for companies to have a logo that most people recognize? Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom. ------------------ Check out this NGPF activity which has your students analyze...

Chart of The Week: TV Viewing Habits (By Age)

|
Sep 18, 2018
|
Chart of the Week, Advertising
Questions: Which age groups have seen the sharpest drop in time spent watching TV? What are your video viewing habits? What's the percent of time that you spend watching Live TV, Smartphone, On-demand TV, Computer and/or Tablet?  What do you think are the reasons that most young people are watching a lot less TV?  Given the trends in this chart, what do you expect will happen by 2020 in terms of time spent watching TV for 12-17 year olds?  ----------------------  Looking...

Videos: Brain Games Related to Money

|
Jun 21, 2018
|
Behavioral Finance, Video Resource, Investing, Advertising, Financial Scams
I was just introduced to this National Geographic TV show called Brain Games. We watched an episode today and I am hooked. What makes it compelling? It requires active participation on the part of the viewer and provides a heavy dose of behavioral finance. I am queuing up this list to binge watch one lazy summer afternoon (does that exist?), but thought I would share ahead of this weekend in case someone else :) was motivated to send me a few discussion questions (tim@ngpf.org) that they would...

Question: What percent of the time do people click the first item on Google search results page?

|
May 30, 2018
|
Research, Question of the Day, Advertising, Behavioral Finance, Purchase Decisions
Answer: 24% (mobile) - 32% (desktop) Legend: CTR = Click through rate  Questions: Describe your search habits when looking for info for a school project and how many links you typically click on.  What are your search habits when looking to purchase an item? Do you search on a specific website or search from a general search engine (e.g., Google or Bing)?  What are advantages/disadvantages of limiting your search to the first 4-5 items from a Google search?  Click here for...

Question of the Day: How much did companies pay for a 30 second Super Bowl LII ad?

|
Feb 05, 2018
|
Advertising, Current Events, Question of the Day
Answer: More than $5 million Question:  Why do companies pay so much to advertise during the Super Bowl?  What types of companies do you think benefit the most from advertising during the Super Bowl? If you did watch the game yesterday, which ad was most memorable? Why? Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom. Behind the Numbers (from CBS Sports): By virtue of being one of the single biggest sporting...

Infographic: How does influence work on social media?

|
Nov 27, 2017
|
Question of the Day, Purchase Decisions, Advertising
A good question to ask students to get the conversation started about how social media is influencing their buying patterns.  How does influence work on social media (from Visual Capitalist, which has an awesome infographic explaining this phenomenon): Power users who create a lot of content and amass thousands – even millions – of fans on a platform find themselves in a unique position. Their influence is worth something more tangible than likes; it’s worth some serious...

(Best of) NGPF Resources For Marketing Teachers

Nov 13, 2017
|
Advertising
A huge thank you to NGPF Fellow Kerri Herrild of De Pere High School (WI) for compiling this list of her favorite NGPF resources for Marketing teachers. Kerri shares lots of great ideas and her teaching practices in this NGPF podcast. Take it away Kerri:  NGPF Resources for Marketing Teachers While I primarily use NGPF materials in my Personal Finance class, I have found a number of lessons and activities for marketing as well.  Like always, one of the best parts of NGPF resources...

Creativity and Collaboration in Financial Literacy Courses

|
Oct 04, 2017
|
NGPF Fellows, Lesson Idea, Advertising, Featured Teachers, Taxes, Teaching Strategies
Guest post from NGPF Fellow, Kayla Bousum of Johnston High School, Iowa: While grading tests covering paystubs and earnings, I noticed that a large proportion of students were still very confused about the differences between a Form W-2 and a Form W-4. I realized then that everything we were doing—a thorough explanation of the forms, showing them the two forms, and filling out a practice W- 4—was not enough to cement in their minds the differences between these two forms....

Have You Ever Been Influenced By A Social Media Influencer?

|
Sep 12, 2017
|
Article, Advertising, Employment
You know ‘em, you love ‘em, and you might very well know the brands and products that they advertise. Social media “Influencers” like beauty guru Zoella, socialite Kim Kardashian, and YouTube sensation Tyler Oakley have taken over social media advertising by storm. New age media has given these internet stars the platform necessary in order to promote the product that a brand or company wants them to, but did you know that this also happens on a smaller scale? The person...

What's The Catch?: Student Loan Forgiveness Or...

|
May 31, 2017
|
Activities, Activity, Paying for College, Student Loans, Advertising, Current Events, Case Study
What if you were a student loan borrower struggling to make your monthly payment and saw this ad pop up on your computer screen one day: Or maybe this one:  When you called the customer service phone number, you hear assurances like… “Let me enroll you in a student loan forgiveness program and we will get your monthly payment reduced and even get your loan forgiven.” “We will get you pre-approved for Federal government programs that will forgive or eliminate your...

Activity Idea: Personal Finance In My Life

|
Apr 25, 2017
|
Activities, Activity, Personal Finance, Checking Accounts, Advertising, Current Events, Taxes
My travels took me to Chicago and New York recently and here are some images related to personal finance that I captured: Thanks to the Federal Reserve Bank of Chicago for recently co-hosting the Financial Literacy Summit with VISA. I enjoyed moderating the panel on Expanding Access to Financial Education Programs (video for Session 6  here): Would you take tax advice from a “tax truck?” Seen on the streets of New York the weekend before Tax Day: What is a collateral loan...