Chart of the Week: Social Media and Halloween Spending

Oct 29, 2019
Chart of the Week, Purchase Decisions, Behavioral Finance

Courtesy of National Retail Federation:


  • Write a one sentence summary for this chart.
  • Finish this sentence: Since 2015, social media has had a ________________ impact on Halloween purchases. 
  • Which social media platform has seen the largest increase since 2015? Do you think this will continue? 
  • The data in the chart came from surveying adults. Complete a chart like this for 2019 based on responses from classmates. 
  • How did social media influence any purchases you may have made for Halloween?


Our Data Crunch resource is a great way to help your students interpret and analyze data that has a financial angle to it. 


About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.