Question: How Are Consumers Accessing Their Checking Accounts?
Kind of makes you wonder what banks are going to do with all of those branches….
Press release that details the findings from Javelin Research:
Driven by the adoption of smartphones and tablets, the U.S. banking system has reached an important crossover point where the number of weekly mobile bankers now equals to number of weekly branch bankers. “Mobile first”, consumers– that is, those who primarily use a mobile device to access their checking account at their primary banks are almost 1 in 4 (23%). Today, Javelin Strategy & Research released The Rise of the Mobile First Consumer – and What that Means for Banking, which describes how to service mobile first bankers and includes deep insights into servicing branch first and online first customers.
About the Author
Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.