Question: What percent of the time do people click the first item on Google search results page?
Answer: 24% (mobile) - 32% (desktop)
Legend: CTR = Click through rate
- Describe your search habits when looking for info for a school project and how many links you typically click on.
- What are your search habits when looking to purchase an item? Do you search on a specific website or search from a general search engine (e.g., Google or Bing)?
- What are advantages/disadvantages of limiting your search to the first 4-5 items from a Google search?
Behind the numbers (SmartInsights.com):
There is a big difference in CTRs for the 1st and 5th place. Users are less likely to scroll down for information as this requires more time - often the first couple of results are well trusted because Google has placed them higher than results that can be found on page 3.
Comparison shopping is important. Here's an NGPF Activity where students compare prices for items they will need in college.