Question of the Day: How much did companies pay for a 30 second Super Bowl LII ad?

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Feb 05, 2018
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Advertising, Current Events, Question of the Day

Answer: More than $5 million

Question: 

  1. Why do companies pay so much to advertise during the Super Bowl? 
  2. What types of companies do you think benefit the most from advertising during the Super Bowl?
  3. If you did watch the game yesterday, which ad was most memorable? Why?

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the Numbers (from CBS Sports):

By virtue of being one of the single biggest sporting events each year, the Super Bowl has massive viewership -- which also makes it one of the top marketing opportunities for different brands. For Super Bowl LII in Minneapolis, a 30-second TV commercial will cost, on average, more than $5 million. You read that right: Five million dollars.

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Have your students think critically about advertising with this NGPF Activity, Analyze: Advertising Campaigns

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About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.