Video: The Influence of Influencers

Feb 17, 2019
Advertising, Video Resource, Budgeting, Behavioral Finance

From Reuters


  • Do you follow influencers on any of the social media platforms? 
  • What makes you decide whether to follow a specific influencer?
  • Have you ever bought anything that an influencer recommended on social media? Explain. 
  • Why do you think that influencers are more effective than traditional advertising? 


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About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.