Question of the Day: A YouTuber with over 1.4 million views a month can expect to earn about _____________ in monthly income.

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Oct 17, 2018
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Question of the Day, Career, Research, Current Events

Answer: $1,400 

Questions:

  • Have you or any friends created a YouTube channel and built an audience?
  • 3% of YouTubers get 90% of YouTube views. What do you think demonstrates about popularity on the internet?
  • How do you decide what to watch on YouTube? How do you find about popular videos that might be of interest to you?
  • Do you think $1,400 a month is enough for an independent adult to live on?

Here's the ready-to-go slides for this Question of the Day that you can use in your classroom. 

Behind the numbers (Inc. Magazine):

Do you dream of making it big on YouTube, posting to an adoring audience every day, and quitting your day job to live off your share of the ad revenue? You might make it big, and you might even have millions of fans. But unless your audience reaches into the tens of millions every month, you probably can't quit your day job...But before you can really cash in on sponsorships, you need to build up a very large subscriber base. Subscribers are obviously a lot harder to get than views. According to The Economist, influencers with at least 100,000 subscribers on YouTube can get an average of $12,500 for a sponsored post, with payments going up rapidly if you have one million subscribers or more. 

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About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.