Feb 10, 2022
Question of the Day

Question of the Day (Updated 2022): What's the average cost of a 30 second Super Bowl ad for the 2022 game?

Answer: $6.5 million

Here's one of the Super Bowl ads:

Questions:

  • What is this specific advertiser trying to accomplish in this commercial? Is the ad effective? 
  • What do you they want you to remember about their brand?
  •  In an era with so many streaming services that have trained consumers to watch shows without any ads, why do advertisers spend so much on Super Bowl ads?
  • Which types of companies do you think benefit the most from their Super Bowl ads?

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers and the ads (NBC; includes links to many of the ads too!): 

While NBC — the Super Bowl's broadcaster this year — does not report the price of every ad, an executive in September said sales were going at a "record pace" and recent 30-second spots at the time had sold for $6.5 million.

"As of today, we only have a few units left, and we’re purposely holding them back," said Dan Lovinger, executive vice president of advertising sales for NBC Sports Group, in a conference call on Sept. 8.

CBS in 2021 sold Super Bowl ads for an average of $5.6 million, Bloomberg reported last year. Lovinger said the number of ads aired during the game would likely be between 80 and 90, similar to previous years.

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Supplementary: Great opportunities for math teacher using this Google sheet which tracks the annual cost to advertise at the Super Bowl. 

  • Which year saw the largest increase in ad cost?
  • What are the trends with viewership at the game? Trends with cost of advertising? Is there a relationship between the two?
  • What has been the average annual growth in ad costs from 1967 to 2021? 

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Want to hear from several NFL players who played on Super Bowl champion teams and are now staunch advocates for financial education?

From NGPF Podcast:

 

 

 

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

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