Question of the Day: What's the average cost of a 30 second Super Bowl ad for the 2023 game?
If you are an Eagles or a Chiefs fan, it's all about the game...for many of the rest of us, it's all about the ads!
Answer: $7.0 million
Yes, Super Bowl ads are now being released weeks ahead of time:
- What is this specific advertiser trying to accomplish in this commercial? Is the ad effective?
- What do you they want you to remember about their brand?
- In an era with so many streaming services that have trained consumers to watch shows without any ads, why do advertisers spend so much on Super Bowl ads?
- Which types of companies do you think benefit the most from their Super Bowl ads?
The cost for a spot in the Super Bowl 57 ad lineup is said to be in the $7-plus-million range, a record-high price tag that tops 2022’s $6.5 million for a 30-second commercial. But the hefty sum has not kept brands from jumping into the national spotlight, with FOX’s inventory reportedly 95% filled. (Interestingly, FOX sold out in late November for the 2020 Super Bowl.)
Supplementary: Great opportunities for math teacher using this Google sheet which tracks the annual cost to advertise at the Super Bowl.
- Which year saw the largest increase in ad cost?
- What are the trends with viewership at the game? Trends with cost of advertising? Is there a relationship between the two?
- What has been the average annual growth in ad costs from 1967 to 2021?
Here's additional advertising related activities that the NGPF search tool discovered.