Question of the Day: What's the average cost of a 30 second Super Bowl ad for the 2022 game?
Answer: $6.5 million
Here's one of the Super Bowl ads:
- What is this specific advertiser trying to accomplish in this commercial? Is the ad effective?
- What do you they want you to remember about their brand?
- In an era with so many streaming services that have trained consumers to watch shows without any ads, why do advertisers spend so much on Super Bowl ads?
- Which types of companies do you think benefit the most from their Super Bowl ads?
Behind the numbers and the ads (NBC; includes links to many of the ads too!):
While NBC — the Super Bowl's broadcaster this year — does not report the price of every ad, an executive in September said sales were going at a "record pace" and recent 30-second spots at the time had sold for $6.5 million.
"As of today, we only have a few units left, and we’re purposely holding them back," said Dan Lovinger, executive vice president of advertising sales for NBC Sports Group, in a conference call on Sept. 8.
CBS in 2021 sold Super Bowl ads for an average of $5.6 million, Bloomberg reported last year. Lovinger said the number of ads aired during the game would likely be between 80 and 90, similar to previous years.
Supplementary: Great opportunities for math teacher using this Google sheet which tracks the annual cost to advertise at the Super Bowl.
- Which year saw the largest increase in ad cost?
- What are the trends with viewership at the game? Trends with cost of advertising? Is there a relationship between the two?
- What has been the average annual growth in ad costs from 1967 to 2021?
Want to hear from several NFL players who played on Super Bowl champion teams and are now staunch advocates for financial education?
From NGPF Podcast: