Feb 01, 2023

Question of the Day: What's the average cost of a 30 second Super Bowl ad for the 2023 game?

If you are an Eagles or a Chiefs fan, it's all about the game...for many of the rest of us, it's all about the ads! 

Answer: $7.0 million 

Yes, Super Bowl ads are now being released weeks ahead of time: 


  • What is this specific advertiser trying to accomplish in this commercial? Is the ad effective? 
  • What do you they want you to remember about their brand?
  •  In an era with so many streaming services that have trained consumers to watch shows without any ads, why do advertisers spend so much on Super Bowl ads?
  • Which types of companies do you think benefit the most from their Super Bowl ads?

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers and the ads (USA Today); links to ads that have been released!): 

The cost for a spot in the Super Bowl 57 ad lineup is said to be in the $7-plus-million range, a record-high price tag that tops 2022’s $6.5 million for a 30-second commercial. But the hefty sum has not kept brands from jumping into the national spotlight, with FOX’s inventory reportedly 95% filled. (Interestingly, FOX sold out in late November for the 2020 Super Bowl.)


Supplementary: Great opportunities for math teacher using this Google sheet which tracks the annual cost to advertise at the Super Bowl. 

  • Which year saw the largest increase in ad cost?
  • What are the trends with viewership at the game? Trends with cost of advertising? Is there a relationship between the two?
  • What has been the average annual growth in ad costs from 1967 to 2021? 


Here's additional advertising related activities that the NGPF search tool discovered.  




About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

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