Jan 07, 2024

Question of the Day: What is the top-ranked footwear brand for Gen Z?

Stride in the iconic swoosh brand that helps Gen Z stay on top of the trends.

Answer: Nike


  • What makes Nike the top brand for Gen Z in footwear?
  • How does advertising affect which footwear brand you consider when shopping? Why?
  • Does your budget ever impact which brands you are willing to purchase? Why or why not?

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.


Behind the numbers (Visual Capitalist):

"Together, the top five brands in clothing made up 51% of preferred Gen Z teen brands. Comparatively, the top brands had a significantly stronger hold of the market in shoes, with Nike the overwhelming favorite at 61%. Converse (9%) and Adidas (7%) ranked second and third, but again attracted a fraction of Nike’s popularity."



Check out NGPF's other Question of the Day: What is the top-ranked clothing brand for Gen Z?

About the Author

Mason Butts

After graduating from UCLA with a Master's in Education, Mason spent 5 years as a science educator in a South Los Angeles public high school. He is committed to supporting the holistic growth of all students and empowering them to live a life of relational, academic, and financial success. Now settled in the Bay Area, Mason enjoys facilitating professional developments and partnering with educators as they prepare students for a bright financial future. When Mason is not building curriculum or planning a training, he can be found cycling, trying new foods, and exploring the outdoors.

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