Question of the Day: What percent of 18-34 year olds are investing in the stock market?

Sep 16, 2018
Question of the Day, Investing, Stocks, Behavioral Finance

Answer: 37%


  • When do you think you will start investing in the stock market? Explain your answer. 
  • Why do you think that the percentage of young people investing in stocks has dropped so much since 2001-2002?
  • Why do you think a higher percentage of those over 35 years old invest in the market compared to those under 35?

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (Gallup Poll):

A decade after stockholders lost trillions of dollars in the crash of 2008, younger Americans are still leery of investing their money in stocks. Though the stock market has climbed far above pre-crash levels, the combined percentage of adults younger than 35 with money in the stock market in 2017 and 2018 stands at 37%, down from 52% for people in that age range in the two years (2006-07) leading up to the crash.


Looking for ways to engage your students in this challenging topic. Here are three games that they will love:


About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.