Apr 12, 2018

Question of Day: What would an ad-free Facebook need to charge American users ($/year) to maintain their current sales level?

Answer: $82

Hat tip to David Briggs of Westfield Area High School (WI) for coming up with this question. Thank you David!

Questions:

  • How much would you pay in subscriber fees for an ad-free Facebook?
  • If you use FB, do you know what your current privacy settings are?
  • Do you worry about your data privacy knowing that third parties may have had access to detailed information about your FB activity? Explain why or why not. 

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (from Washington Post):

You can actually put a dollar figure on how much we’re worth to the social network. Facebook collected $82 in advertising for each member in North America last year. Across the world, it’s about $20 per member. Facebook the company is valued at about $450 billion because investors believe it will find even more ways to make money from collecting data on its 2 billion members.

 

 

 

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

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