Apr 05, 2021
Question of the Day

Question of the Day: How long does the average user spend on TikTok a day?

Answer: Over 45 minutes a day! [21.5 hours a month!]


  • How much time do you spend on TikTok? What do you like about it?
  • Has TikTok ever impacted your financial knowledge or have your purchasing decisions been influenced? How?
  • As the platform continues to grow, how are companies using TikTok to promote their products? Why is this important?

Here's the ready-to-go slides for this Question of the Day that you can use in your classroom.


Behind the numbers (Sprout Social): 

Takeaways based on TikTok demographics

  • TikTok’s 100+ million monthly active users prove that the platform is here to stay (hint: don’t let anyone tell you TikTok is a trend).
  • The platform’s user-base is absolutely dedicated, with the average user spending a staggering 21.5 hours per month in 2020 (compared to 12.8 hours in 2019).
  • A younger user-base presents challenges in terms of ad-targeting, although that perhaps explains the boom of influencer marketing.
  • Expect emerging ad features in 2021 (and beyond) as the network grows.



Want to teach your students more about Behavioral Economics? Check out the Behavioral Econ Unit page.


 Lots more questions where this one came from... browse the Question of the Day library. 

About the Author

Mason Butts

After graduating from UCLA with a Master's in Education, Mason spent 5 years as a science educator in a South Los Angeles public high school. He is committed to supporting the holistic growth of all students and empowering them to live a life of relational, academic, and financial success. Now settled in the Bay Area, Mason enjoys facilitating professional developments and partnering with educators as they prepare students for a bright financial future. When Mason is not building curriculum or planning a training, he can be found cycling, trying new foods, and exploring the outdoors.

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