Jan 17, 2023

Question of the Day: A picture of a pair of eyes was placed above a donation box. Did donations increase or decrease?

Does keeping an eye on the prize change giving behavior?

Answer: Increased by 80%


  1. Have you ever donated to a charity? What were the reasons you gave?
  2. Why do you think that donations rose when a pair of eyes were placed about the donation box?
  3. Have you ever done something with money that you normally would not have done because someone was watching (e.g., leave a larger tip, donate to a charity)

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (from MarketWatch):

When the eyes picture was on the box, people dropped more money into it. The average increase was just one cent per museum visitor, but that added up to an increase of $12 per week — a significant gain, given that the average weekly donation was $15 during the study period, the researchers said.


Looking for other philanthropy related resources to bring to your students? Check out the results from NGPF's enhanced search tool.  


About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

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