Feb 20, 2024

Question of the Day: How much can a creator on TikTok make if their video receives 1 million views?

The TikTok video you made in your spare time went viral and hit a million views. Time to quit your day job? 

Answer: Between $20 and $40 (or 2-4 cents per 1,000 views)



  • Have you or any of your friends built an audience on TikTok? How easy or difficult was it? 
  • Are there other ways to make money from having a significant set of followers on TikTok? 
  • Does this information impact your opinion of whether you can make a living off of TikTok videos? 


Here are the ready-to-go slides for this Question of the Day that you can use in your classroom


Behind the numbers (Influencer Marketing Hub): 

"According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. This is a program that TikTok introduced in 2021 in a bid to compensate content creators for creating content on the platform.

TikTok committed $300 million for this program, which would then be paid out to eligible creators depending on the number of views they get. So for instance, considering the payment amount highlighted above, you could earn about $20-$50 for a million views. And the more views you get, the better you’ll earn."



Your students can put their influencer skills to the test with NGPF's Influenc'd arcade game


Looking for other TikTok-related content on the NGPF site? Here's what our search found

About the Author

Ryan Wood

Ryan grew up with and maintains a love for learning. He graduated from the University of Wisconsin-Green Bay with a degree in Business Administration and worked in sports marketing for a number of years. After living in Texas, Colorado, Tennessee, and Minnesota, the call of education eventually brought Ryan back to his home state of Wisconsin where he was a Business and Marketing teacher for three years. In his free time he likes to spend time with his wife and daughter, play basketball, read, and go fishing. Now with NGPF, Ryan is excited to help teachers lead the most important course their students will ever take.

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