Aug 31, 2022
Question of the Day

Question of the Day: How much can a creator on TikTok make if their video receives 1 million views?

The TikTok video you made in your spare time went viral and hit 1 million views. Time to quit your day job? 

Answer: Between $20 and $40 (or 2-4 cents per 1,000 views)


  • Have you or any of your friends built an audience on TikTok? How easy or difficult was it? 
  • Are there other ways to make money from having a significant set of followers on TikTok? 
  • Does this information change your opinion of whether you can make a living off of TikTok videos? 

Here's the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers ( 

In broad terms, the creator fund will pay between 2 to 4 cents per 1,000 video views. So, if your video gained 1 million views, you could make $20 to $40. But the creator fund is just one way to earn an income through TikTok! For creators that secure brand partnerships, you can unlock a much more lucrative stream of income through sponsored content. Usually, brands will want to see your audience size and engagement rate when deciding how much they’ll pay you for producing sponsored content. 


Your students can put their influencer skills to the test with NGPF's Influenc'd arcade game


Looking for other TikTok related content on the NGPF site? Here's what our search tool found

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

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