Mar 05, 2023

Question of the Day: How much can a creator on TikTok make if their video receives 1 million views?

The TikTok video you made in your spare time went viral and hit 1 million views. Time to quit your day job? 

Answer: Between $20 and $40 (or 2-4 cents per 1,000 views)


  • Have you or any of your friends built an audience on TikTok? How easy or difficult was it? 
  • Are there other ways to make money from having a significant set of followers on TikTok? 
  • Does this information change your opinion of whether you can make a living off of TikTok videos? 

Here are the ready-to-go slides for this Question of the Day that you can use in your classroom


Behind the numbers (Influencer Marketing Hub): 

"According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. This is a program that TikTok introduced in 2021 in a bid to compensate content creators for creating content on the platform.

TikTok committed $300 million for this program, which would then be paid out to eligible creators depending on the number of views they get. So for instance, considering the payment amount highlighted above, you could earn about $20-$50 for a million views. And the more views you get, the better you’ll earn."



Your students can put their influencer skills to the test with NGPF's Influenc'd arcade game


Looking for other TikTok-related content on the NGPF site? Here's what our search found

About the Author

Mason Butts

After graduating from UCLA with a Master's in Education, Mason spent 5 years as a science educator in a South Los Angeles public high school. He is committed to supporting the holistic growth of all students and empowering them to live a life of relational, academic, and financial success. Now settled in the Bay Area, Mason enjoys facilitating professional developments and partnering with educators as they prepare students for a bright financial future. When Mason is not building curriculum or planning a training, he can be found cycling, trying new foods, and exploring the outdoors.

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