Question of the Day: How much did NFL player Travis Kelce's jersey sales increase when Taylor Swift was seen attending one of his games?
Now dubbed the "Taylor Swift Effect," her connection with Travis Kelce skyrocketed his jersey sales into the top five.
Answer: Nearly 400% increase!
- Why do you think Travis Kelce jersey sales have increased in this way? Explain.
- As consumers, we can be influenced in many ways. Has a celebrity ever impacted how you have spent your money? Why or why not?
- What are some other factors that can change the way we spend our money as consumers? How have these impacted you in the past?
Behind the numbers (NPR):
"It takes 106 football players to sell out an NFL stadium, or one Taylor Swift. So it's little surprise that after Swift came to a Kansas City Chiefs game, apparently to see tight end Travis Kelce, sales of Kelce's jersey went through the roof. That's according to Fanatics, the NFL's official e-commerce partner for jerseys and other apparel and gear.
"On Sunday, Travis Kelce was one of the top 5 selling NFL players," the company told NPR, "and saw a nearly 400% spike in sales throughout the Fanatics network of sites, including NFLShop.com." The surge of interest propelled Kelce from 19th (dating from the start of the season through Saturday) into the top five since Sunday."
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