Question of the Day: How Much Money Does The Average Person Spend On Video Games and Accessories?
- What do you think motivates people to purchase new games and accessories for gaming? Name at least three.
- What are the ways that these developers “nudge” players to purchase in-app content?
- Have you ever paid for in-app content? Why or why not?
Behind the numbers (from Statista):
How did we calculate these numbers? Statista shows that Americans spent $43.3 billion on video games in 2018. That includes $35.8 billion on software (games, microtransactions, etc.), $5.1 billion on hardware (consoles and PC components), and $2.4 billion on accessories (controllers, headsets, etc.).
According to a 2018 market study made by npd, there are 211.1 million gamers in America. If we divide the amount spent by American gamers by the # of video gamers in America we know that Americans spend an average of $205.12 on video games and accessories each year.