Dec 15, 2020
Question of the Day

Question of the Day: How Much Money Does The Average Person Spend On Video Games and Accessories?

Answer: $205.12


  • What do you think motivates people to purchase new games and accessories for gaming? Name at least three.
  • What are the ways that these developers “nudge” players to purchase in-app content?
  • Have you ever paid for in-app content? Why or why not?

Here's the ready-to-go slides for this Question of the Day that you can use in your classroom.

⟶ Our This Question of the Day from 2021 over In-App purchases will add a great data point for the discussion.

Behind the numbers
 (from Statista): 

How did we calculate these numbers? Statista shows that Americans spent $43.3 billion on video games in 2018. That includes $35.8 billion on software (games, microtransactions, etc.), $5.1 billion on hardware (consoles and PC components), and $2.4 billion on accessories (controllers, headsets, etc.).

According to a 2018 market study made by npd, there are 211.1 million gamers in America. If we divide the amount spent by American gamers by the # of video gamers in America we know that Americans spend an average of $205.12 on video games and accessories each year.


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About the Author

Mason Butts

After graduating from UCLA with a Master's in Education, Mason spent 5 years as a science educator in a South Los Angeles public high school. He is committed to supporting the holistic growth of all students and empowering them to live a life of relational, academic, and financial success. Now settled in the Bay Area, Mason enjoys facilitating professional developments and partnering with educators as they prepare students for a bright financial future. When Mason is not building curriculum or planning a training, he can be found cycling, trying new foods, and exploring the outdoors.

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