Sep 04, 2023

Question of the Day: Can you name ONE of the five most valuable NFL franchises?

Football season is upon us again! Let's kick off September with the highest-valued teams...


  1. Dallas Cowboys - $9.2B
  2. New York Giants - $7.04B
  3. Los Angeles Rams - $6.94B
  4. New England Patriots - $6.7B
  5. San Francisco 49ers - $6.15B


  1. What factors do you think drive the value of a sports franchise? 
  2. Do you or your friends spend money to support your favorite teams? What types of things can you/do you purchase?
  3. One of the reasons that franchises are worth so much has to do with their latest TV/Cable/Streaming contracts. 
    1. Raise your hand if you watched a sporting event in the last week.
    2. What sport was it and who was playing?

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.


Behind the numbers (Sportico):

"The average NFL team is worth $5.14 billion—and the collective fair-market value of the league's 32 franchises is $165 billion. Sportico's interactive data visualization displays the elements that make up each franchise's value, including revenue data for multiple seasons."



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About the Author

Mason Butts

After graduating from UCLA with a Master's in Education, Mason spent 5 years as a science educator in a South Los Angeles public high school. He is committed to supporting the holistic growth of all students and empowering them to live a life of relational, academic, and financial success. Now settled in the Bay Area, Mason enjoys facilitating professional developments and partnering with educators as they prepare students for a bright financial future. When Mason is not building curriculum or planning a training, he can be found cycling, trying new foods, and exploring the outdoors.

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