Feb 13, 2023

Question of the Day: What are the top five gifts purchased for Valentine's Day?

Extra credit if you can name in order of popularity. Hint: Clothing and gift cards didn't make the short list.  


  1. Candy: 57%
  2. Greeting cards: 40%
  3. Flowers: 37%
  4. An Evening Out: 32%
  5. Jewelry: 21%


  • When it comes to gift giving overall, do you favor giving experiences or things? Why? 
  • What do you think makes for a meaningful gift? 
  • What was the best gift that you ever received? What made it so meaningful? 

Here's the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (National Retail Federation): 

The top gifts include candy (57%), greeting cards (40%), flowers (37%), an evening out (32%), jewelry (21%), gift cards (20%) and clothing (19%). Americans plan to spend more than $5.5 billion on jewelry and nearly $4.4 billion on a special evening out. About one-third (32%) plan to give a gift of experience, up from 26% last year and the highest since NRF and Prosper started asking this question in 2017.


How much did a Super Bowl ad cost this year? You can find the answer here as well as a link to several popular Super Bowl ads. Perfect for your marketing/advertising class!


Questions about Chat GPT? Learn more at virtual PD scheduled this Wednesday (2/15) at 3pm PT



About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

Mail Icon

Subscribe to the blog

Get Question of the Day, FinCap Friday, and the latest updates from NGPF in your inbox by subscribing today: