Question of the Day: What are the top five gifts purchased for Valentine's Day?
Extra credit if you can name in order of popularity. Hint: Clothing and gift cards didn't make the short list.
- Candy: 57%
- Greeting cards: 40%
- Flowers: 37%
- An Evening Out: 32%
- Jewelry: 21%
- When it comes to gift giving overall, do you favor giving experiences or things? Why?
- What do you think makes for a meaningful gift?
- What was the best gift that you ever received? What made it so meaningful?
Here's the ready-to-go slides for this Question of the Day that you can use in your classroom.
Behind the numbers (National Retail Federation):
The top gifts include candy (57%), greeting cards (40%), flowers (37%), an evening out (32%), jewelry (21%), gift cards (20%) and clothing (19%). Americans plan to spend more than $5.5 billion on jewelry and nearly $4.4 billion on a special evening out. About one-third (32%) plan to give a gift of experience, up from 26% last year and the highest since NRF and Prosper started asking this question in 2017.
How much did a Super Bowl ad cost this year? You can find the answer here as well as a link to several popular Super Bowl ads. Perfect for your marketing/advertising class!
Questions about Chat GPT? Learn more at virtual PD scheduled this Wednesday (2/15) at 3pm PT.
About the Author
Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.
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