Oct 26, 2022

Question of the Day: Which Halloween item do consumers expect to spend the most on: Decorations, Candy or Costumes?

With Halloween shopping expected to return to pre-pandemic levels of participation, which area is goblin up the most bones?

Answer: Costumes is the #1 item at $33.75 spent per household followed by Decorations and Candy. 



    What did you/your family spend the most on this year? How much did you/your family spend on all Halloween items? [Average total spend this year was $100.45)
    What role did social media have on your Halloween spending this year (e.g., did you find costume ideas on Instagram?) Explain.
    Would it surprise you to learn that Halloween is the second most popular holiday in terms of consumer spending? Why do you think it's so popular?

Here are the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (National Retail Federation data and press release); 

While total spending on costumes, decorations and candy is expected to reach record levels, there was a slight drop in spending on greeting cards. Unsurprisingly, costumes account for the biggest area of Halloween purchases. Spending on kids’ and adult costumes is expected to total $2.9 billion, the highest amount since 2017. Pet spending is expected to exceed last year's record high, reaching $710 million.


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About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

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