Question of the Day: What are the top 3 categories that Gen Z spends its money on?
Answer: Clothes/Shoes, Books & music (physical copies), and Apps
- In which of the following categories do you spend your own money?
- Are you surprised by the top 3 results in this study? Why or why not?
- How do you think COVID-19 has impacted Gen Z spending habits? Do you think this will be a temporary or lasting change?
Behind the numbers (IBM):
"According to our survey, 75 percent of Gen Zers spend more than half of their monthly income. Clothes, apps, and entertainment top their shopping lists. In the U.S. alone, consumer spending on Gen Zers totaled a whopping USD 829.5 billion in 2015."
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About the Author
After graduating from UCLA with a Master's in Education, Mason spent 5 years as a science educator in a South Los Angeles public high school. He is committed to supporting the holistic growth of all students and empowering them to live a life of relational, academic, and financial success. Now settled in the Bay Area, Mason enjoys facilitating professional developments and partnering with educators as they prepare students for a bright financial future. When Mason is not building curriculum or planning a training, he can be found cycling, trying new foods, and exploring the outdoors.
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