Question of the Day: What are the top 3 categories that Gen Z spends its money on?

Jan 18, 2021
Question of the Day, Budgeting

Answer: Clothes/Shoes, Books & music (physical copies), and Apps


  • In which of the following categories do you spend your own money?
  • Are you surprised by the top 3 results in this study? Why or why not?
  • How do you think COVID-19 has impacted Gen Z spending habits? Do you think this will be a temporary or lasting change? 


Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.


Behind the numbers (IBM): 

"According to our survey, 75 percent of Gen Zers spend more than half of their monthly income. Clothes, apps, and entertainment top their shopping lists. In the U.S. alone, consumer spending on Gen Zers totaled a whopping USD 829.5 billion in 2015."



Need more budgeting activities? Check out NGPF's Budgeting unit page which is full of ideas to engage your students!


Want to attend NGPF Professional Developments and earn Academy Credits on your own time? Check out NGPF On-Demand modules!


About the Author

Mason Butts

After graduating from UCLA with a Master's in Education, Mason spent 5 years as a science educator in a South Los Angeles public high school. He is committed to supporting the holistic growth of all students and empowering them to live a life of relational, academic, and financial success. Now settled in the Bay Area, Mason enjoys facilitating professional developments and partnering with educators as they prepare students for a bright financial future. When Mason is not building curriculum or planning a training, he can be found cycling, trying new foods, and exploring the outdoors.