Question of the Day: What are the top 3 categories that Gen Z spends its money on?
Find out where Gen Z spends most of its money...
- "Planned obsolescence" is the practice of making goods that quickly become obsolete and encourage consumers to buy replacements (think new models of cell phones every year). How does this impact people's spending on electronics and technology?
- How would you describe Gen Z's perception of health and wellness and how does it impact spending in this category?
- What are some potential consequences of overspending on clothing and fashion?
Behind the numbers (5WPR):
"The need to stay on top of work and in touch with each other in a world made virtual by the pandemic has convinced many consumers that they can’t scrimp on effective tech—the category was named the most likely splurge by all age groups. Getting and staying healthy was also important for most people we surveyed. The remaining top categories for splashing the cash were a mixture of home comforts designed to make time spent indoors more appealing; and social experiences, as we continue our attempts at returning to normalcy."
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