Feb 19, 2024

Question of the Day: What percent of consumers read online reviews before buying a product?

How many people do you think rely on the experience of others before making a purchase online?

Answer: 98%

An open laptop with someone pointing a finger at the screen.


  • Why do you think that so many people want to look at reviews before making a purchase? 
  • Do you check online reviews prior to purchasing products? How do you know if reviews are credible? 
  • Do you vary the amount of time you read reviews based on the cost of the item that you are looking to purchase? 


Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.


Behind the numbers (re: Charity):

"We are generally uncertain when it comes to making decisions. That’s why 98% of us consult online reviews before we buy a product nowadays (according to Cialdini). Knowing that others have supported or purchased helps give us more certainty."


NGPF's Consumer Skills unit will have your students ready to be savvy consumers.


Did you know that we have a mini-unit on Behavioral Economics? Check it out here. 

About the Author

Ryan Wood

Ryan grew up with and maintains a love for learning. He graduated from the University of Wisconsin-Green Bay with a degree in Business Administration and worked in sports marketing for a number of years. After living in Texas, Colorado, Tennessee, and Minnesota, the call of education eventually brought Ryan back to his home state of Wisconsin where he was a Business and Marketing teacher for three years. In his free time he likes to spend time with his wife and daughter, play basketball, read, and go fishing. Now with NGPF, Ryan is excited to help teachers lead the most important course their students will ever take.

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