Who's winning the battle for eyeballs? 

Answer: Streaming recently surpassed cable, with 34.8% of total TV consumption vs. 34.4% for cable

Questions:

• When it comes to consuming TV, how would you order from most to least watched: cable, streaming, broadcast? 
• Why do you think that streaming recently surpassed cable? 
• How many streaming services do you/your family have access to? Have you recently been adding to your streaming subscriptions or reducing them? 
• Do you think the recent prices increases from the streaming services or their move to ad-supported models will impact their popularity? Why or why not? 

Here are the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (Axios):

Streaming now makes up more than one-third of all television consumption in the U.S., according to data from Nielsen's monthly Gauge study of TV consumption.

Netflix continues to be the top streaming platform, taking 7.7% of total share of TV consumption in July. YouTube, Amazon Prime Video and Disney+ increased their share of viewing time last month to 7.3%, 3% and 1.8%, respectively, while HBO Max held steady at 1%.

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Keep the conversation going about streaming services with this FinCap Friday, The Endless Stream. 

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Did you know NGPF has a Consumer Skills unit? The Semester course unit will be released in mid-September but in the meantime you can find many activity ideas on this unit page. 

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.