Jan 21, 2024

Question of the Day: What is the top-ranked handbag brand for Gen Z?

Bagging the Top Spot: Guess which brand is clutching Gen Z's heart?

Answer: Coach


  • What makes Coach stand out as the top brand for Gen Z in handbags?
  • What factors can impact a brand's popularity? Why are certain handbags more popular than others?
  • Does your budget ever impact which brands you are willing to purchase? Why or why not?

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.


Behind the numbers (Visual Capitalist):

"Meanwhile, luxury brands have maintained a hold on the handbag market, with many using TikTok and other social media tools to attract Gen Z customers. Louis Vuitton (11%) and Kate Spade (10%) both had strong brand loyalty, but Coach took the top spot at 19%. Indeed, Gen Z is said to be responsible for 'bringing Coach back'."



Check out NGPF's other Question of the Day: What is the top-ranked clothing brand for Gen Z?


About the Author

Mason Butts

After graduating from UCLA with a Master's in Education, Mason spent 5 years as a science educator in a South Los Angeles public high school. He is committed to supporting the holistic growth of all students and empowering them to live a life of relational, academic, and financial success. Now settled in the Bay Area, Mason enjoys facilitating professional developments and partnering with educators as they prepare students for a bright financial future. When Mason is not building curriculum or planning a training, he can be found cycling, trying new foods, and exploring the outdoors.

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