Oct 29, 2025

Question of the Day: What percent of Gen-Z and Millennials will buy Halloween costumes for their pets and how much will they spend on average?

Who wore it best: the human or the hound?

Answer: 23% at an average cost of $33

Questions:

  • How do you decide whether something “just for fun” is worth the cost?
  • What are some other examples of small, silly things people buy that still bring them joy?
  • How would you explain to someone that spending $30 on a pet costume is or isn’t a good financial decision?

 

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

 

Behind the Numbers (Empower):

"Fido frights: 23% of Gen Z and Millennials will buy costumes for their pets, even if it costs extra (18% overall); Americans plan to spend an average of $33 on Halloween costumes for their pets."

 

About the Author

Dave Martin

Dave joins NGPF with 15 years of teaching experience in math and computer science. After joining the New York City Teaching Fellows program and earning a Master's degree in Education from Pace University, his teaching career has taken him to New York, New Jersey and a summer in the north of Ghana. Dave firmly believes that financial literacy is vital to creating well-rounded students that are prepared for a complex and highly competitive world. During what free time two young daughters will allow, Dave enjoys video games, Dungeons & Dragons, cooking, gardening, and taking naps.

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