Question of the Day: What sneaker brand had the highest average resale value in 2020?

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Apr 18, 2021
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Question of the Day, Budgeting

Answer: Jordan (averaging a resale price of 54% above retail)


Questions:

  • Have you ever bought or sold a product in the resale market? Why?
  • Why are certain brands/products so desirable in the resale market?
  • 2020 saw a boost in sneaker resale. What caused this spike in sneaker sales?

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (Statista):

"Over the past few years, the secondary sneaker market has grown into a beast of its own, with StockX, a leading resale platform rumored to go public this year, projecting the secondary market to grow to 15-25 percent of the $100 billion sneaker market by 2025.

Nike Jordans were the most popular shoes on the platform in terms of total trades, landing an average premium of 54 percent above the original retail price.

While reselling is frowned upon by many sneakerheads, many have resigned to buying on the secondary market as well, as it is often the only remaining option to get their hands on a coveted pair of shoes. And while brands are officially dismissive of reselling as well, they also willingly benefit from the aura of exclusivity given to shoes reselling for hundreds, if not thousands of dollars."

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For more on the sneaker industry, check out the FinCap Friday: Strong Shoe Game!

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About the Author

Mason Butts

After graduating from UCLA with a Master's in Education, Mason spent 5 years as a science educator in a South Los Angeles public high school. He is committed to supporting the holistic growth of all students and empowering them to live a life of relational, academic, and financial success. Now settled in the Bay Area, Mason enjoys facilitating professional developments and partnering with educators as they prepare students for a bright financial future. When Mason is not building curriculum or planning a training, he can be found cycling, trying new foods, and exploring the outdoors.