Nov 15, 2021

Question of the Day: Where do most 18-24 year olds say they learn about personal finance?

Answer: 38% learned from Social Media!


  • Have you learned any personal finance habits/tips from social media? Are there any specific lessons that stand out? 
  • While social media is a powerful informational tool, how can you make sure the advice/information you are seeing is accurate and correct?
  • Lots of people have opinions/attitudes/beliefs about money. How can you tell whether advice you are receiving is good advice? 

Here's the ready-to-go slides for this Question of the Day that you can use in your classroom.


Behind the numbers (GOBankingRates):

"The most popular individual source of financial information among respondents is parents or family, garnering 22.7% of responses. However, when grouped together, a whopping 38.8% of respondents indicated that their primary source of financial education is either YouTube, TikTok or other social media, like Twitter or Instagram.

An additional 7.6% of Gen Zers reported doing their own research or using Reddit forums for information. Only 17.6% indicated they got their financial education from a high school or college class. This is perhaps befitting given the online adeptness typically associated with Generation Z, but it might have ramifications on the quality of the financial information they’re receiving. It might also be a reason why nearly 13% of Gen Zers indicated they didn’t know what they were invested in."



Want to access more Behavioral Economics-focused activities and resources? Check out the Behavioral Economics unit page.


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About the Author

Mason Butts

After graduating from UCLA with a Master's in Education, Mason spent 5 years as a science educator in a South Los Angeles public high school. He is committed to supporting the holistic growth of all students and empowering them to live a life of relational, academic, and financial success. Now settled in the Bay Area, Mason enjoys facilitating professional developments and partnering with educators as they prepare students for a bright financial future. When Mason is not building curriculum or planning a training, he can be found cycling, trying new foods, and exploring the outdoors.

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