Mar 01, 2023

Sneak Peek of FinCap Friday: Tim and Yanely discuss the trend of "de-influencing" going viral on TikTok

In this week's episode of FinCap Friday: So Over Overconsumption, Yanely shares the meaning of this new viral TikTok trend among influencers, called "de-influencing." The only way to combat overconsumption is to reduce our culture of consumption, but social media has become riddled with encouragement to consume, consume, consume. Ads, sponsored posts, retargeting campaigns - Oh, my! But, how can influencers make money if they're telling people NOT to buy stuff? Find out more on the "de-influencing" trend in the conversation below:



For a detailed piece that's critical about this new trend, check out this Buzzfeed piece by Stephanie McNeal.

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Today is the deadline for Round 1 of NGPF's FinCap Friday Frenzy Contest!!! 

By simply playing FinCap Friday, your class can enter for a chance to have a virtual guest visit from Yanely, the host of FinCap Friday, plus win a classroom set of her new book, Mind Your Money. 

Click here to check out all the details about the contest and the next 3 rounds!

About the Authors

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

Yanely Espinal

Born and raised by Dominican, immigrant parents in Brooklyn, Yanely is a proud product of NYC public schools. She graduated from Fiorello H. LaGuardia High School in 2007 before going on to receive her bachelor's degree at Brown University in 2011. As a Teach For America corps member, Yanely taught third and fourth grade in Canarsie, Brooklyn. She received her master's degree from Relay Graduate School of Education in 2013. She spends her spare time making YouTube videos about personal finance on her channel, MissBeHelpful. Yanely also loves to dance, sew, paint, listen to podcasts, and babysit her 10 nieces and nephews!

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