Jun 17, 2022

NGPF Podcast: Nicolette DiMaggio on inspiring young investors through storytelling

How can you tell stories that help young people understand the stock market? Nicolette DiMaggio shares her answer to that question in this NGPF Podcast. 

Equity researcher by day and author by night, Nicolette DiMaggio is on a mission to write stories to inspire the next generation of investors. In this NGPF Podcast, Nicolette discusses the motivation behind her book, Stock Explore, how she assembled a team to turn her idea into reality and the key concepts she hopes young people learn from her book. Enjoy! 


  • 0:00~1:15 Introduction
  • 1:15~3:03 Current role at Willis Towers Watson
  • 3:03~4:57 Attributes of successful active managers
  • 4:57~8:39 Common behavioral biases
  • 8:39~12:25 Interviewing CEOs
  • 12:25~14:21 The current state of ESG investing
  • 14:21~17:40 Deciding to write a book
  • 17:40~20:58 Premise of the book and making investing relatable
  • 20:58~23:17 Porter’s 5 Forces
  • 23:17~24:07 The concept of Deep Moats
  • 24:07~28:10 Crowdfunding on Kickstarter
  • 28:10~28:29 A word from NGPF
  • 28:29~33:13 Closing the gender gap in investing
  • 33:13~34:16 Favorite pieces of feedback
  • 34:16~35:31 How teachers can use the book
  • 35:31~37:19 Regarding the next book
  • 37:19~37:58 Writing blogs and comics
  • 37:58~40:02 Key concepts students should know about
  • 40:02~43:17 Using the books for high school students
  • 43:17~45:00 Visiting students for story hours
  • 45:00~45:56 A message to educators
  • 45:56~46:42 Conclusion


Nicolette on Social

Kickstarter campaign: where it all started...


  • “I was like, ‘a seven-year-old just wants to win and every company wants to win.’ So it’s really that simple. You can easily explain the competitive dynamics, Porter’s Five Forces, to kids because kids understand sports and they understand competition.”   


On the topic of investing, NGPF Arcade game STAX teaches students about index funds in an engaging way. 

About the Authors

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

Ren Makino

Ren started interning at NGPF in 2014, and worked part-time through high school and college. With his knowledge growing alongside NGPF, he joined the team to work full-time after graduating from college in 2020. He is also the producer of the NGPF podcast. During his free time, he likes to try out coffees from different roasters across the world.

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