QoD: Which brands do Gen-Zers prefer: a) Coke or Pepsi b) Snapchat or Instagram c) Starbucks or Dunkin Donuts?
a) Coke (63%) vs. Pepsi (37%)
b) Instagram (59%) vs. Snapchat (41%)
c) Starbucks (61%) vs. Dunkin Donuts (39%)
- What influences brand choices?
- Take ONE of the three brand pairs and describe why you use that brand.
- Looking at the brand pairs above, do you typically use just one brand or both? Explain.
Behind the numbers (State of Gen Z Snackers):
Make way for the newest generation of snackers. Generation Z-ers, born after 1995, are poised to be the largest and most influential consumer group, as well as the most diverse generation yet. Snack brands will need to adapt to the newest kids on the block, or greatly risk being left behind if they don’t. Our survey of 13-24 year olds in the U.S. helps brands uncover the attitudes, values and opinions when it comes to what Gen Z snacks on, how they snack, why they snack, and much more.
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Here's an informative video from PBS NewsHour ("Why we crave what's cool") that helps explain why teens choose the brands they choose.
About the Author
Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.
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