QoD: What's the average number of times that a person wears a specific piece of clothing?
- How often have you worn the outfit that you are wearing today?
- One writer thinks about their clothing cost by analyzing their CPW (cost per wear calculated by dividing the cost by number of times that an item is worn). What do you think the CPW is for your favorite pair of shoes/sneakers? favorite jeans?
- What do you think social media's impact has been on clothing sales? Explain.
Behind the numbers (Quartz):
There’s little hard research on how often people generally wear their clothes, but one survey of 2,000 women in the UK found respondents on average wore an item seven times. Other researchers have found that some women wear an item just once because they don’t want to repeat an outfit in a photo posted to social media.
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