Question of the Day: Can you name two of the top websites that used car buyers visit to research and shop?

|
Oct 20, 2020
|
Question of the Day, Purchase Decisions, Budgeting

Answer:

Questions:

  • What research have you done/will you do when you purchase a car? 
  • How important do you think research is when buying a car? Explain.
  • When conducting research for used cars, what information should you be looking for? 

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (Cox Automotive 2020 Car Buyer Journey Survey): 

Other statistics about used car buyers: 

  • 81% of used car buyers visited at least 2 websites
  • 83% visit third party websites (like those above)
  • Average time spent researching used cars online = 10.5 hours

-----------------------

NEW! Virtual PD focused on the behavioral elements of the car buying process on October 21st at 5pm PT. 

-----------------------

Click here for more Questions of the Day

 

 

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.