Oct 12, 2021

Question of the Day: How much revenue do college sports generate for athletic departments each year?

Answer: Over $18 Billion!


  • What are ways that college athletic programs might earn money?
  • How do the student-athletes impact the amount of money that a program can bring in?
  • Do you think that student-athletes should be able to receive cash payments or gifts for their collegiate athletic careers? Why or why not?
  • Do you think that student-athletes should be able to negotiate endorsement deals? Why or why not?

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (Statista):

"After years of fighting for a chance to reap the rewards of their athletic achievements, U.S. college athletes landed a big win this week. The National Collegiate Athletic Association (NCAA) gave in to pressure from state legislators in adopting a new policy that will allow college athletes to engage in name, image, and likeness (NIL) activities, enabling them to sign sponsorship deals potentially worth millions of dollars.

Prior to this week’s rule change, college athletes were only allowed to accept scholarships covering the cost of attending university. Including tuition, room, board, and books that usually amounts to a couple of ten thousand dollars. The newly adopted NIL policy will enable top athletes to make many times that, especially in the age of social media, when endorsement deals often exceed athlete salaries."



Read more about the NCAA's new interim name, image, and likeness policy


To view student-athletes who have already reached endorsement details, check out the NCAA NIL (Name/Image/Likeness) TRACKER


About the Author

Mason Butts

After graduating from UCLA with a Master's in Education, Mason spent 5 years as a science educator in a South Los Angeles public high school. He is committed to supporting the holistic growth of all students and empowering them to live a life of relational, academic, and financial success. Now settled in the Bay Area, Mason enjoys facilitating professional developments and partnering with educators as they prepare students for a bright financial future. When Mason is not building curriculum or planning a training, he can be found cycling, trying new foods, and exploring the outdoors.

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