Aug 18, 2021

Question of the Day: What percent of financial advisers are women?

Answer: 15-20%


  • What skills do you think a financial adviser needs to have to be successful? 
  • Given that women are about 50% of the labor force, why do you think so few are financial advisors? 
  • What do you think could be done to change this situation? 

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.


Behind the numbers (Advisor News)

"Women financial advisers make up 15 to 20 percent of all advisors, according to a report from Barron’s magazine. But there’s an opportunity for more women to enter the field.

With an increasing number of wealthy women there’s a need for more women to manage it, according to several financial publications. Women control about $14 trillion in the United States, the equivalent of the combined gross domestic product of China and India, Fortune magazine reported in April. Firms need to listen to what women want and greater diversity among their advisers and managers, Shelley O’Connor, co-head of wealth management at Morgan Stanley, told the publication.

“The success of wealth management in the years ahead depends on making sure we all look like the clients and communities we serve,” O’Connor said."




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About the Author

Mason Butts

After graduating from UCLA with a Master's in Education, Mason spent 5 years as a science educator in a South Los Angeles public high school. He is committed to supporting the holistic growth of all students and empowering them to live a life of relational, academic, and financial success. Now settled in the Bay Area, Mason enjoys facilitating professional developments and partnering with educators as they prepare students for a bright financial future. When Mason is not building curriculum or planning a training, he can be found cycling, trying new foods, and exploring the outdoors.

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