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Nov 25, 2025

Question of the Day: What is the average amount shoppers plan to spend during the Black Friday–Cyber Monday period?

Black Friday deals… or black hole for your budget?

 Answer: $622

Questions:

  • How should someone decide whether a Black Friday deal is genuinely worth it versus just clever marketing?
  • In what ways do retailers influence consumer behavior during the Black Friday weekend, and how can shoppers stay in control?
  • Do big seasonal discounts actually save people money, or do they encourage people to buy things they otherwise wouldn’t?

 

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

 

Behind the numbers (Deloitte Holiday Retail Survey):

"As deal-seeking consumers continue to rely on promotions to stretch their holiday budgets, 82% of surveyed consumers plan to shop during Black Friday-Cyber Monday (BFCM) this year, versus 79% in 2024. On average, shoppers plan to spend $622, down 4% year over year." 

 
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About the Author

Dave Martin

Dave joins NGPF with 15 years of teaching experience in math and computer science. After joining the New York City Teaching Fellows program and earning a Master's degree in Education from Pace University, his teaching career has taken him to New York, New Jersey and a summer in the north of Ghana. Dave firmly believes that financial literacy is vital to creating well-rounded students that are prepared for a complex and highly competitive world. During what free time two young daughters will allow, Dave enjoys video games, Dungeons & Dragons, cooking, gardening, and taking naps.

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