Jan 19, 2022
Question of the Day

Question of the Day: What percent of 18-24 year old investors own individual stocks?

Answer: 73%


  • When do you think you will start investing in the stock market? Explain your answer.
  • What investments do a higher percentage of Gen Zers (18-24 year olds) own compared to millennials? What do you think are the reasons behind these differences? 
  • Which of the investments above are you familiar with? Which do you hope to learn more about? 

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (Motley Fool): 

Our results suggest that Gen Z and millennial investors are sticking with classic investing approaches and moving into new sectors and assets. For example, stocks and bonds are the most popular assets among Gen Z and millennials, but they're also more likely to hold cryptocurrency than they are to be invested in an index fund or mutual fund. 

Gen Z and millennial investors are more likely to own more typical types of stocks -- growth stocks, value stocks, and stocks that offer dividends -- rather than investing in emerging types of stocks like SPACs and meme stocks. Gen Z, however, has shown more interest in the latter two types of stocks than millennials, while the older generation is more likely to own blue chip stocks. 


Deepen your investing knowledge by attending the upcoming speaker series this Thursday at 4pm PT with Patrick Geddes. He's out with a new book, Transparent Investing, and will provide details on how you can get a free digital copy. It’s an advice book on investing, but reflected through two main lenses, 1) how our brains are wired through evolution to make poor investment decisions, and 2) how the investment industry capitalizes on those biases in our brains to sell consumers a lot of expensive garbage while at the same time providing some useful services.


Looking for more Questions of the Day? More than 500 to choose from here! 

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

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