Question of the Day: When deciding whether to follow an influencer on social media, what trait did teens say was most important?

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Nov 16, 2021
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Question of the Day, Entrepreneurship

Answer: Authenticity

From Morning Consult: 

Questions: 

  • In your own words, what is an influencer? 
  • If you follow influencers, what trait is most important to you? Why? 
  • Have you ever bought a product endorsed by an influencer? 

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (Forbes):

Consumers understand that sponsored content is crucial to an influencer’s income, considering it’s how many are able to monetize their content. Still, fans can easily become fatigued by (or worse, skeptical of) content that’s overly “salesy“ or features heavy, upfront product placement. Basically, they can tell when content feels “fake,” feeling betrayed when it is and are vocal about it.

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NGPF's new Arcade Game Influenc'd will challenge your students to flex their entrepreneurship skills and become a successful influencer. 

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.