Question of the Day: What's the average cost of a 30 second Super Bowl ad?

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Feb 03, 2019
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Question of the Day, Advertising

Answer: Over $5 million

Thanks to Beth Tallman from reminding me about the opportunity to use the Super Bowl to bring advertising into the classroom. 

Questions:

  1. How would you describe the trend in the chart showing how the price of a 30 second ad has changed?
  2. In an era where streaming services like Netflix and Hulu are increasingly replacing cable TV, why do you think that the Super Bowl continues to be so valuable for advertisers? 
  3. Why do you companies spend so much to advertise on the Super Bowl? 
  4. Which types of companies do you think benefit the most from their Super Bowl ads?

Here's the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (WSJ slide show):

Thanks to the internet, the ads can be seen by more people than ever before. This Old Spice ad from the 2010 Super Bowl has been viewed over 50 million times on YouTube — and half of those views came in subsequent years. That helps TV networks charge advertisers more each year. Kantar Media estimates that the average price paid for 30 seconds of airtime is now over $5 million.

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This is just one of over 300 Questions of the Day that you can find in our easily searchable NGPF QoD Library

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Here's a fun QoD that shows how brands become imprinted in our memories. 

 
 

 

 

 

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.