Jul 08, 2021

Summer Series: Your Money and Your Mind by Behavioral Scientist, Wendy De La Rosa (for TED)

This week on NGPF's Summer Series, we're focusing on behavioral economics because it is growing in popularity and importance as technology advances and creates new ways to trick us into spending our hard-earned money! 


Wendy De La Rosa is a Dominican-American Behavioral Scientist who grew up in the Bronx, NY and holds a PhD from Stanford's Graduate School of Business focusing on consumer behavior as well as a Bachelor's in Economics with a concentration in Management and Finance from Wharton.


Managing your money can feel scary and complicated -- but it doesn't have to be. In Wendy's series for TED, she explains why we tend to spend too much money and save too little. She also shares easy steps to help us achieve a more secure financial future. These videos can be a great tool for classroom instruction because they're short, engaging and get straight to the point. More importantly - they're actionable!


Wendy is the cofounder of Common Cents Lab, which works to improve financial well-being for low to moderate-income people. She helped start Google's first behavioral economics unit, optimizing product strategy and design, customer retention and engagement, and revenue across more than 30 teams. 

Check out her TED series below: 


What do you think of the series? Let us know in our educators-only online forum, FinLit Fanatics.

About the Author

Yanely Espinal

Born and raised by Dominican, immigrant parents in Brooklyn, Yanely is a proud product of NYC public schools. She graduated from Fiorello H. LaGuardia High School in 2007 before going on to receive her bachelor's degree at Brown University in 2011. As a Teach For America corps member, Yanely taught third and fourth grade in Canarsie, Brooklyn. She received her master's degree from Relay Graduate School of Education in 2013. She spends her spare time making YouTube videos about personal finance on her channel, MissBeHelpful. Yanely also loves to dance, sew, paint, listen to podcasts, and babysit her 10 nieces and nephews!

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