Chart of the Week: What is your go-to for product research: social networks or Google?

Oct 01, 2019
Chart of the Week, Behavioral Finance

From Visual Capitalist:

                                                          Gen Z  Millenial  Gen X   Boomers  Gen Z  Millenial  Gen X   Boomers


  • Where do you do you product research? Does the answer vary based on the product that you are researching?
  • What social media sites do you use most frequently to learn about products? 
  • What is the relationship between age and the source for product information? The older you get...the more you rely on _______________. 
  • Why do you think your generation (Gen Z) relies more on social networks than Google to find products? 


Help your students become discerning social media users with this NEW! NGPF Activity: The Influence of Social Media. 


About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.