Chart of the Week: What is your go-to for product research: social networks or Google?

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Oct 01, 2019
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Chart of the Week, Behavioral Finance

From Visual Capitalist:

                                                          Gen Z  Millenial  Gen X   Boomers  Gen Z  Millenial  Gen X   Boomers

Questions:

  • Where do you do you product research? Does the answer vary based on the product that you are researching?
  • What social media sites do you use most frequently to learn about products? 
  • What is the relationship between age and the source for product information? The older you get...the more you rely on _______________. 
  • Why do you think your generation (Gen Z) relies more on social networks than Google to find products? 

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Help your students become discerning social media users with this NEW! NGPF Activity: The Influence of Social Media. 

 

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.