Aug 20, 2021

NGPF Podcast: Ennie Lim co-founded HoneyBee to improve financial wellness in the workplace

You will be inspired by Ennie's story of how her own personal financial challenges motivated her to start HoneyBee. Honored by Inc. Magazine as a top female founder, Ennie has created a business at HoneyBee that combines the best of fintech while retaining a socially oriented mission. Listen as she describes how HoneyBee's products and services increases financial wellness in the workplace through a combination of a "rainy day fund" and financial education. [Full disclosure: I am an investor in HoneyBee]


  • 0:00~1:11 Introduction
  • 1:11~1:40 On founding HoneyBee
  • 1:40~2:28 Early money lessons
  • 2:28~4:00 Deciding to study finance and marketing in college
  • 4:00~7:07 Early jobs leading to the desire to start an organization
  • 7:07~8:56 HoneyBee’s mission
  • 8:56~11:37 How HoneyBee’s model has changed over time
  • 11:37~12:08  A word from NGPF: New Financial Algebra Course!
  • 12:08~16:17 Benefits for companies using HoneyBee
  • 16:17~19:09 Offering an alternative to predatory payday loans
  • 19:09~21:03 Educating users on personal finance
  • 21:03~24:00 Experience fundraising as a female founder
  • 24:00~25:40 Best investor meeting Ennie ever had
  • 25:40~27:11 Balancing purpose and profit
  • 27:11~28:12 Conclusion



  • “We’re a benefit corporation. That was important for me because it really requires us to balance purpose and profit but also having diversity on our team and making sure there’s diversity on our board and investors. It makes you accountable for all of those very important key factors in developing a diverse start-up.”


More inspiring stories on the NGPF Podcast. Over 300 to choose from with authors, educators, domain experts, students and entrepreneurs like Ennie. 




About the Authors

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

Ren Makino

Ren started interning at NGPF in 2014, and worked part-time through high school and college. With his knowledge growing alongside NGPF, he joined the team to work full-time after graduating from college in 2020. He is also the producer of the NGPF podcast. During his free time, he likes to try out coffees from different roasters across the world.

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